2 thoughts on “What are the online promotion methods of jewelry jewelry?”
Leland
The online promotion of jewelry, the mainstream is the search engine, such as the Baidu Sogou 360. These platforms are suitable for brand and word -of -mouth promotion, suitable for soft text promotion
There are today's headlines, mobile phones Baidu, Douyin and so on. These platforms are suitable for video promotion
soft text and video promotion, both methods are suitable for jewelry
1. Jewelry jewelry is no more wide than other products. Jewelry jewelry has a particularly wide range. Promotioners themselves also need to know a certain understanding of jewelry jewelry, including their own products, new understanding of the industry, and the understanding of major news in the industry. Help you better position the crowd. 2. When we plan to make jewelry, we must be prepared to be facing difficulties. We must not only figure out the situation in the market, but also analyze the current situation. What to analyze? Analysis of whether there are breakthroughs in this situation, and any breakthroughs will often be in the defects of the opponent. In other words, we want to find the breakthrough and directly analyze the shortcomings of the market and the shortcomings of competitors. Find the market defects and the market defects and The opponent's defect combined with the advantages of its own products can find a way that is best for its own products. 3. For example, how did the Casa Bijoux jewelry, which was more popular during this time, broke out from the situation of the jewelry market. In fact, Casa Bijoux did not do anything, just analyzed the market state, and then located the crowd and market combined with its own product advantages. In the end, they found a path that belonged to them, or the way others could not imitate, is to strive to be a bridge for Chinese and foreign jewelry and strive to be an absolutely high -quality international jewelry collection store. Here, they have positioned their own market brands. Coupled with their focus on personality, fashion and art, these are scarce in traditional domestic jewelry, so they also set the crowd here. That is, the analysis market-analysis crowd-analysis of consumption data-combined with its own advantages-to obtain positioning. The actual promotion 1, here is the example of Casa jewelry, not because of anything else, just because they do well. Is when we analyze the positioning, we must start implementation. Before the implementation, we need to know where our audience gathered, and we need to consider what ways our product information must enter these people through these people In the eyes, how to attract these people and how to create an image of a brand. Stherium after sorting out these issues, then make the promotion plan well. The promotion plan cannot be rushed. For example, the first step is to issue a press release on the entire network. Then you need to put the news. Prepare the drafts first, and comb the platform again, such as Baijia, Sohu, Toutiao, Dafeng, Dafeng, Penguin, etc., and what themes to send on the guild account. What the portal to send, these need to be prepared in advance. As far as the jewelry industry is concerned, the best subject matter is women. As long as it is about women such as women who love beauty, they will attract attention. The press release will be written directly through the side report. 2. The above is the general promotion method of jewelry, which is also available in other industries. I don't want to summarize step by step, I need to summarize my own brain 3, and then there is a large area of information. Do not ignore the platforms such as Xiaohongshu, beautiful theory, etc. These platforms can be said to be the best Jewelry promotion operation platform, high vertical degree.
The online promotion of jewelry, the mainstream is the search engine, such as the Baidu Sogou 360. These platforms are suitable for brand and word -of -mouth promotion, suitable for soft text promotion
There are today's headlines, mobile phones Baidu, Douyin and so on. These platforms are suitable for video promotion
soft text and video promotion, both methods are suitable for jewelry
1. Jewelry jewelry is no more wide than other products. Jewelry jewelry has a particularly wide range. Promotioners themselves also need to know a certain understanding of jewelry jewelry, including their own products, new understanding of the industry, and the understanding of major news in the industry. Help you better position the crowd.
2. When we plan to make jewelry, we must be prepared to be facing difficulties. We must not only figure out the situation in the market, but also analyze the current situation. What to analyze? Analysis of whether there are breakthroughs in this situation, and any breakthroughs will often be in the defects of the opponent. In other words, we want to find the breakthrough and directly analyze the shortcomings of the market and the shortcomings of competitors. Find the market defects and the market defects and The opponent's defect combined with the advantages of its own products can find a way that is best for its own products.
3. For example, how did the Casa Bijoux jewelry, which was more popular during this time, broke out from the situation of the jewelry market. In fact, Casa Bijoux did not do anything, just analyzed the market state, and then located the crowd and market combined with its own product advantages. In the end, they found a path that belonged to them, or the way others could not imitate, is to strive to be a bridge for Chinese and foreign jewelry and strive to be an absolutely high -quality international jewelry collection store. Here, they have positioned their own market brands. Coupled with their focus on personality, fashion and art, these are scarce in traditional domestic jewelry, so they also set the crowd here. That is, the analysis market-analysis crowd-analysis of consumption data-combined with its own advantages-to obtain positioning.
The actual promotion
1, here is the example of Casa jewelry, not because of anything else, just because they do well.
Is when we analyze the positioning, we must start implementation. Before the implementation, we need to know where our audience gathered, and we need to consider what ways our product information must enter these people through these people In the eyes, how to attract these people and how to create an image of a brand.
Stherium after sorting out these issues, then make the promotion plan well. The promotion plan cannot be rushed. For example, the first step is to issue a press release on the entire network. Then you need to put the news. Prepare the drafts first, and comb the platform again, such as Baijia, Sohu, Toutiao, Dafeng, Dafeng, Penguin, etc., and what themes to send on the guild account. What the portal to send, these need to be prepared in advance. As far as the jewelry industry is concerned, the best subject matter is women. As long as it is about women such as women who love beauty, they will attract attention. The press release will be written directly through the side report.
2. The above is the general promotion method of jewelry, which is also available in other industries. I don't want to summarize step by step, I need to summarize my own brain
3, and then there is a large area of information. Do not ignore the platforms such as Xiaohongshu, beautiful theory, etc. These platforms can be said to be the best Jewelry promotion operation platform, high vertical degree.