5 thoughts on “How should education and training institutions do a good job of promotion?”
Gretchen
The competitiveness of the education industry in the Internet is still relatively high. With the popularization of the Internet education, the competition will become higher and higher, and the cost of searching for bidding will be higher. You need to choose the correct promotion method. It is recommended that the following methods can be considered: The promotion skills of education and training institutions: Social platform promotion The education projects have specific people, such as high school students, college students, white -collar workers, white -collar workers, white -collar workers, white -collar workers, white -collar workers, white -collar workers The crowd, etc., the crowd attributes are relatively accurate, so that the crowd is classified. After the crowd is classified correctly, you can clearly find the preferences of such people, such as social platforms.
At this time, you can set KOL on the social platform that users often go to, make your own person, conduct website drainage, or direct drainage. The establishment of it, but once it adheres to the establishment, it is a sustainable promotion method. The promotion skills of education and training institutions 2: Search engine promotion SEO/SEM SEO and SEM are old -fashioned methods. SEO is a free keyword ranking promotion. Although both methods need Professional people do it, but if SEO wants to do well, it also needs to invest a certain amount of manpower and material resources. Although SEO now launches several new concepts, it is ultimately SEO technique.
For the education industry, the competitiveness itself is relatively strong. Therefore, it is best not to do industry words when doing SEO. It is a very good solution to make accurate long -tail words. and the marketing method of SEM, the benevolent sees the benevolent, the wise sees wisdom. If you have no account operation experience and have not done it in this industry for more than three years. If you do it, consumption is relatively large, account optimization will be rough, and psychological support will be great. Input production ratio is not high. The promotion skills of education and training institutions: self -media/short video promotion On self -media and short videos are currently very popular promotion methods. The education industry is also suitable for promotion in this way because the curriculum The content can be continuously updated, so that the content of the content is solved.
Sthermanship to make short videos, analyze its user preferences, and improve the expression of curriculum, may be partially in the field of short video. This summary: The education industry wants to obtain traffic through the website, there are difficulties, but it can also be overcome; while doing a website, we must also look at other marketing methods, novel marketing methods, and new marketing methods. After all, where is people and where the market is. The is not easy to start a business, I wish you all be good.
Speaking of publicity issues in the education and training industry, Qianjun Media shares some experience. First of all, it depends on which type of training and education you do. Is it for student training or workplace training or business education training. The training of the three categories contains different objects. . For student training, it is divided into four categories: 1, curriculum training, that is, the extra -curricular learning improvement and preparation of each discipline. 2, interest training, that is, often talking about interest training, vocal, art, sports projects, hosting training, and so on. 3, studying abroad, generally: junior high school, high school, college students and some adults who want to study abroad. 4, cultural training, such as Chinese studies, etiquette, inheritance training of intangible cultural heritage. . It is divided into two categories for workplace training: 1, vocational skills education and training, including many categories, management, technology, examination certification, and so on. 2, academic qualifications and education and training, such as some private learning, college -based counseling, self -study counseling, postgraduate tutoring, and so on. three. Business education and training are divided into three categories 1. Internal training of enterprises, providing various mentality, skills, team consciousness, expansion and other educational training products for enterprise services. 2, studying class education and training, such as common management skills classes, short training public classes, and so on. 3, certification training, such as presidential class, EMBA class, etc. The educational training above 9 major categories, the learning mode is online remote or offline learning. . Promotional paradigm It the model of promotion and promotion, the 9 major types of training and education are basically the "star teacher star student (enterprise) dense telephone (SMS)" model for publicity and promotion. In the operation process, generally collect the corresponding customer information, and then visit the customer by phone. Third, SMS tracking telephone tracking WeChat tracking. Fourth, customer interview and communication (online or offline), see experience products, customer audition (offline or online audiovisual). Fifth, transactions with customers and enter learning. In its own propaganda, we need to establish a website, public account, open an audio -visual communication platform account, and establish an account on self -media platforms such as content public platforms. The promotion form is generally used in low -cost audition, or free audition, or issuing free stage courses to promote. This generally adopted star teacher stories, star student stories, and major media interviews and reports. Is for the media strategy of propaganda and communication, as much as possible when economic conditions permit (key media that customers can contact at high frequency) and densely spread as much as possible. Big data computing technology is used as much as possible on the Internet to accurately put it. Procketing operation is also an important promotion model for education and training institutions. Generally, the accumulated students and teachers' resources are used to establish the community. A small number of operators use the community to further business operations, bringing changes in business models. These are general routines, which are more suitable, more practical, and more effective. There are many solutions. Qianjun Media first shared here. Thanks!
There are many ways to drain the education and training institutions. In fact, the agency that enrolls a great enrollment can make a way to the extreme. To revitalize this channel, usually the source of students will continue. offline: The most common offline institutions are ground push, ground activities, lectures, and so on. Igly, it is recommended to push the funnel computing every time. For example, how many people I have arranged, how many people have arranged, issued a single leaflet, the clue or transaction that I finally received As a task, just feel that the advertisement is sent out. The operation of simply handing the advertisement is invalid. Only by doing funnel statistics can we summarize the data next time and make better resource arrangements. The online drainage methods of institutions are more, including social marketing, self -media marketing, circle of friends, and short video live marketing. On from media marketing If of the media, individuals can have a huge user group. Education institutions can seize this opportunity, register as media people, carry out self -media marketing promotion, expose the brand and enhance their popularity. Common media marketing channels include Zhihu, WeChat public account, Weibo, headline, Baijia, Big Fish, Penguin, and so on. Conal marketing WeChat group is the most common type of online community marketing method. In popular terms, the institution connects parents through the WeChat group. It is harvested in the community, and is willing to stay in the organization of the institution, and then make parents willing to buy courses through continuous and effective output.
Preting the circle of friends Plipping the marketing of friends refers to the use of WeChat platforms to publish product information and curriculum discounts on the circle of friends, and use acquaintance relationship chain to spread and sell. The cost of paying is low, but the wrong marketing method (frequently sending advertising messages) will annoy users and cause user loss.
Video, live broadcast promotion The past 2019 is the first year of small videos and live broadcasts. Do a good job of marketing for short videos and live broadcasts. The company's brand, company corporate culture, and products conduct a clever marketing, with a wide range of publicity and stronger efforts. The live broadcast can cleverly implant advertisements to achieve the effect of publicity and direct guidance. More common videos, live marketing include vibrato, watermelon videos, fast hands, and so on. In order to match the above -mentioned online promotion, teachers can build their own online platforms with the help of Meiyue Education to produce online courses as the content of the dissemination; in addition, Meiyan education groups and discounts Marketing functions such as coupons can also achieve effective promotion of the course.
Nowadays, people's attention to educational concepts is constantly improving, and education and training institutions are the main ways for modern parents to educate their children. The education and training market is very hot, and the education and training project has attracted many entrepreneurs to join. The education and training market is fiercely competitive, and educational and training institutions can only make the education cause more open through publicity and promotion. For the operators of education and training institutions, the maintenance of customer relationships is the most related factor for training programs. Having excellent teachers is the basis for opening a good education and training institution. Only by the high quality of teachers and high service quality can parents be satisfied, can trust the quality of the tuition class, and win the reputation. However, there must be ten parents' resources behind a parent. Most of the market rely on word of mouth effects. So, how should operators promote the education and training institutions? The following author provides some promotion methods for reference. 1, the city forum, post it again, once a week. 2, go to various communities, post the leaflet (although the old land, the effect is amazing) 3, cooperate with the fast food restaurant to cover the business district with the menu with a training institution phone. 4, return visits by old customers. 5, cooperate with local education websites, exchange links, and exchange advertising spaces. 6. Reality show participating in local radio stations. 7. It is a "volunteer tutor" social welfare activity once every summer vacation to attract media reports. The editor's comment: If entrepreneurs want to operate a good education and training institution, they must do a good job of promotion of education and training institutions. Only through continuous promotion can educational and training institution brands be recognized by more people. The good reputation of the education and training institutions is formed by the creation of a little bit of the creation of the weekdays. Good reputation can win people's love and trust!
The first step is to consider that according to your product, it is suitable for online channels or offline channels.
The second step, if you consider online promotion, you need to consider the platform. How much is your intention customer in the platform you choose? It has been saturated, maybe some platforms are too niche, your consumers may not know at all.
If it is offline, plan your audience, and think about which method is more in line with your institution, such as the position of the institution is close to the school, such as what kind of tuition teachers are the institutional tuition teachers. Grade.
is now the era of big data, because our consumer groups have the longest time to get along with mobile phones every day. Many offline channel limitations are more obvious, such as the form of sending orders. You can consider promoting through the information flow, accurately screening customers, and targeted delivery of advertisements, which is much more cost -effective than the offline passage. Precise and spend money on the blade.
Douyin, today's headlines, volcanic videos, watermelon videos are promoted, exclusive official company, qualified certification
The competitiveness of the education industry in the Internet is still relatively high. With the popularization of the Internet education, the competition will become higher and higher, and the cost of searching for bidding will be higher. You need to choose the correct promotion method. It is recommended that the following methods can be considered:
The promotion skills of education and training institutions: Social platform promotion
The education projects have specific people, such as high school students, college students, white -collar workers, white -collar workers, white -collar workers, white -collar workers, white -collar workers, white -collar workers The crowd, etc., the crowd attributes are relatively accurate, so that the crowd is classified. After the crowd is classified correctly, you can clearly find the preferences of such people, such as social platforms.
At this time, you can set KOL on the social platform that users often go to, make your own person, conduct website drainage, or direct drainage. The establishment of it, but once it adheres to the establishment, it is a sustainable promotion method.
The promotion skills of education and training institutions 2: Search engine promotion SEO/SEM
SEO and SEM are old -fashioned methods. SEO is a free keyword ranking promotion. Although both methods need Professional people do it, but if SEO wants to do well, it also needs to invest a certain amount of manpower and material resources. Although SEO now launches several new concepts, it is ultimately SEO technique.
For the education industry, the competitiveness itself is relatively strong. Therefore, it is best not to do industry words when doing SEO. It is a very good solution to make accurate long -tail words.
and the marketing method of SEM, the benevolent sees the benevolent, the wise sees wisdom. If you have no account operation experience and have not done it in this industry for more than three years. If you do it, consumption is relatively large, account optimization will be rough, and psychological support will be great. Input production ratio is not high.
The promotion skills of education and training institutions: self -media/short video promotion
On self -media and short videos are currently very popular promotion methods. The education industry is also suitable for promotion in this way because the curriculum The content can be continuously updated, so that the content of the content is solved.
Sthermanship to make short videos, analyze its user preferences, and improve the expression of curriculum, may be partially in the field of short video.
This summary:
The education industry wants to obtain traffic through the website, there are difficulties, but it can also be overcome; while doing a website, we must also look at other marketing methods, novel marketing methods, and new marketing methods. After all, where is people and where the market is.
The is not easy to start a business, I wish you all be good.
Speaking of publicity issues in the education and training industry, Qianjun Media shares some experience. First of all, it depends on which type of training and education you do. Is it for student training or workplace training or business education training. The training of the three categories contains different objects.
. For student training, it is divided into four categories:
1, curriculum training, that is, the extra -curricular learning improvement and preparation of each discipline.
2, interest training, that is, often talking about interest training, vocal, art, sports projects, hosting training, and so on.
3, studying abroad, generally: junior high school, high school, college students and some adults who want to study abroad.
4, cultural training, such as Chinese studies, etiquette, inheritance training of intangible cultural heritage.
. It is divided into two categories for workplace training:
1, vocational skills education and training, including many categories, management, technology, examination certification, and so on.
2, academic qualifications and education and training, such as some private learning, college -based counseling, self -study counseling, postgraduate tutoring, and so on.
three. Business education and training are divided into three categories
1. Internal training of enterprises, providing various mentality, skills, team consciousness, expansion and other educational training products for enterprise services.
2, studying class education and training, such as common management skills classes, short training public classes, and so on.
3, certification training, such as presidential class, EMBA class, etc.
The educational training above 9 major categories, the learning mode is online remote or offline learning.
. Promotional paradigm
It the model of promotion and promotion, the 9 major types of training and education are basically the "star teacher star student (enterprise) dense telephone (SMS)" model for publicity and promotion.
In the operation process, generally collect the corresponding customer information, and then visit the customer by phone. Third, SMS tracking telephone tracking WeChat tracking. Fourth, customer interview and communication (online or offline), see experience products, customer audition (offline or online audiovisual). Fifth, transactions with customers and enter learning.
In its own propaganda, we need to establish a website, public account, open an audio -visual communication platform account, and establish an account on self -media platforms such as content public platforms.
The promotion form is generally used in low -cost audition, or free audition, or issuing free stage courses to promote.
This generally adopted star teacher stories, star student stories, and major media interviews and reports.
Is for the media strategy of propaganda and communication, as much as possible when economic conditions permit (key media that customers can contact at high frequency) and densely spread as much as possible. Big data computing technology is used as much as possible on the Internet to accurately put it.
Procketing operation is also an important promotion model for education and training institutions. Generally, the accumulated students and teachers' resources are used to establish the community. A small number of operators use the community to further business operations, bringing changes in business models.
These are general routines, which are more suitable, more practical, and more effective. There are many solutions. Qianjun Media first shared here. Thanks!
There are many ways to drain the education and training institutions. In fact, the agency that enrolls a great enrollment can make a way to the extreme. To revitalize this channel, usually the source of students will continue.
offline:
The most common offline institutions are ground push, ground activities, lectures, and so on.
Igly, it is recommended to push the funnel computing every time. For example, how many people I have arranged, how many people have arranged, issued a single leaflet, the clue or transaction that I finally received As a task, just feel that the advertisement is sent out. The operation of simply handing the advertisement is invalid. Only by doing funnel statistics can we summarize the data next time and make better resource arrangements.
The online drainage methods of institutions are more, including social marketing, self -media marketing, circle of friends, and short video live marketing.
On from media marketing
If of the media, individuals can have a huge user group. Education institutions can seize this opportunity, register as media people, carry out self -media marketing promotion, expose the brand and enhance their popularity. Common media marketing channels include Zhihu, WeChat public account, Weibo, headline, Baijia, Big Fish, Penguin, and so on.
Conal marketing
WeChat group is the most common type of online community marketing method. In popular terms, the institution connects parents through the WeChat group. It is harvested in the community, and is willing to stay in the organization of the institution, and then make parents willing to buy courses through continuous and effective output.
Preting the circle of friends
Plipping the marketing of friends refers to the use of WeChat platforms to publish product information and curriculum discounts on the circle of friends, and use acquaintance relationship chain to spread and sell. The cost of paying is low, but the wrong marketing method (frequently sending advertising messages) will annoy users and cause user loss.
Video, live broadcast promotion
The past 2019 is the first year of small videos and live broadcasts. Do a good job of marketing for short videos and live broadcasts. The company's brand, company corporate culture, and products conduct a clever marketing, with a wide range of publicity and stronger efforts. The live broadcast can cleverly implant advertisements to achieve the effect of publicity and direct guidance. More common videos, live marketing include vibrato, watermelon videos, fast hands, and so on.
In order to match the above -mentioned online promotion, teachers can build their own online platforms with the help of Meiyue Education to produce online courses as the content of the dissemination; in addition, Meiyan education groups and discounts Marketing functions such as coupons can also achieve effective promotion of the course.
Nowadays, people's attention to educational concepts is constantly improving, and education and training institutions are the main ways for modern parents to educate their children. The education and training market is very hot, and the education and training project has attracted many entrepreneurs to join. The education and training market is fiercely competitive, and educational and training institutions can only make the education cause more open through publicity and promotion.
For the operators of education and training institutions, the maintenance of customer relationships is the most related factor for training programs. Having excellent teachers is the basis for opening a good education and training institution. Only by the high quality of teachers and high service quality can parents be satisfied, can trust the quality of the tuition class, and win the reputation. However, there must be ten parents' resources behind a parent. Most of the market rely on word of mouth effects. So, how should operators promote the education and training institutions? The following author provides some promotion methods for reference.
1, the city forum, post it again, once a week.
2, go to various communities, post the leaflet (although the old land, the effect is amazing)
3, cooperate with the fast food restaurant to cover the business district with the menu with a training institution phone.
4, return visits by old customers.
5, cooperate with local education websites, exchange links, and exchange advertising spaces.
6. Reality show participating in local radio stations.
7. It is a "volunteer tutor" social welfare activity once every summer vacation to attract media reports.
The editor's comment: If entrepreneurs want to operate a good education and training institution, they must do a good job of promotion of education and training institutions. Only through continuous promotion can educational and training institution brands be recognized by more people. The good reputation of the education and training institutions is formed by the creation of a little bit of the creation of the weekdays. Good reputation can win people's love and trust!
The first step is to consider that according to your product, it is suitable for online channels or offline channels.
The second step, if you consider online promotion, you need to consider the platform. How much is your intention customer in the platform you choose? It has been saturated, maybe some platforms are too niche, your consumers may not know at all.
If it is offline, plan your audience, and think about which method is more in line with your institution, such as the position of the institution is close to the school, such as what kind of tuition teachers are the institutional tuition teachers. Grade.
is now the era of big data, because our consumer groups have the longest time to get along with mobile phones every day. Many offline channel limitations are more obvious, such as the form of sending orders. You can consider promoting through the information flow, accurately screening customers, and targeted delivery of advertisements, which is much more cost -effective than the offline passage. Precise and spend money on the blade.
Douyin, today's headlines, volcanic videos, watermelon videos are promoted, exclusive official company, qualified certification