Demystifying the history of jewelry tycoon: more exciting than TVB dramas, and it has not ended ...

The National Bureau of Statistics has just announced that in the statistics of retail sales of consumer goods from January to February 2021, gold and silver jewelry became the fastest year-on-year category, with a year-on-year growth rate of 98.7 %.
The so -called, the prosperous collection, investment in troubled times. In the field of retail consumption, gold and silver jewelry has once again become the first choice for investment.
In the jewelry industry, the most familiar is Zhou Dafu, Chow Sangsheng, Saturday Saturday, Liufu, Zhou Dasheng ... and so on. Except for Chow Tai Fook and Zhou Shengsheng, other brands are the "cottage" brand of "Zhou" surnames.
Zhou Dafu and Zhou Shengsheng are called "Shaolin" and "Wudang" in the jewelry industry. In jewelry rivers and lakes, they are the originator of genuine goods.
Smart Zheng Yutong, born in a poor family in Shunde, Guangdong, was forced to drop out of school at the age of 15 and went to the shop of his father and friend Zhou Zhiyuan.
This shop is "Chow Tai Fook" golden shop.
The golden shop has special rules. I do n’t know, the boss does not easily accept students. Zheng Yutong, who first arrived, was just responsible for sweeping the floor and wiping the table in the golden shop. The toilet was not qualified to contact gold jewelry.
, Zheng Yutong will take the initiative to do business from other guys every day after doing these miscellaneous things.
one day, Zhou Zhiyuan sent Zheng Yutong to the pier to pick up people. Among the bustling crowd, Zheng Yutong heard a Nanyang merchant ask passersby where to exchange Hong Kong dollars. So he took the initiative to talk forward: "You can exchange it at the Jin Dafu Jinpu to ensure the fair price." The other party saw that the child was quite honest, so he followed Zhou Dafu's golden shop.
The is like this, Zheng Yutong completed his first golden shop in his life.
In half a year later, Zheng Yutong became a formal apprentice. He quickly mastered the essentials of operating stores, and he showed a strong interest in gold jewelry and was very obsessed with specialized research.
This often uses get off work hours to "see shops". That is, we are now talking about the "shop" to conduct market surveys on competitors.
In the rules, apprentices need to study in the golden shop for at least 3 years to make apprentices, and Zheng Yutong, who is smart and hard, soon takes place to work independently, and is becoming more skilled in daily operations and management. Golden shop supervisor.
and Zheng Yutong also passed Zhou Zhiyuan's "inspection" to him, marrying his 17 -year -old daughter Zhou Cuiying to him, becoming the "repellent" of "Zhou Dafu".
The left arm and right arm of "beyond", the golden shop business is getting better and better. Zhou Zhiyuan decided to open a gold jewelry branch in Hong Kong.
1 -year -old Zheng Yutong, with his wife, holding 20,000 yuan in cash and 24 gold, opened the "Chow Tai Fook" Jewelry Branch 148 in Queen Avenue in Hong Kong.
In order to gain a foothold in the competitive Hong Kong market, Zheng Yutong pioneered the new craft strategy of the "Four Nine". At that time, the golden shops were "ninety -nine gold", that is, the gold color was 99%. Some people even sell "Nine Four Golds" and "Nine Five -Year Plan" as "Nine -Nine Gold", which can rarely achieve 99.9%of the "three nine", let alone the "four nine" foot gold with 99.99%gold content. Essence
News know that every one or two gold sells for dozens of dollars, the more you sell, the more you lose. However, Zheng Yutong believes that the difference of hundreds of thousands is an advertisement that is difficult to buy. In this way, Zhou Dafu quickly established a quality reputation and effect.
The thinking is active, and he is good at learning the director of others. In just a few years, Zheng Yutong has been operating and colored. The branch has increased to 11. Limited Co., Ltd..
Zheng Yutong, who has always maintained a keen observation of the industry, found that many of the western ladies with prominent identities. Compared with gold jewelry, they prefer high -value diamond accessories.
In international regulations, it can be approved to purchase diamonds, and only 500 "Dabiels" licenses in the world can be approved by the "Dabirs" license. There is a saying in the industry: "If you want to buy diamonds from Dobels, it is more difficult than picking stars from the sky."
It Zheng Yutong was not frightened, but made a bold decision to buy a South African diamond processing plant in the financial crisis.
The factory has more than a dozen "Debiels" licenses. In this way, Zheng Yutong successfully obtained the diamond approved business license, becoming the largest diamond importer in Hong Kong at that time.
In the 1970s, 30%of the annual diamond imports of Hong Kong all year -old came from Zhou Dafu. According to rumors, Chow Tai Fook once spent 550 million Hong Kong dollars to take a pink diamond to attract global attention.
The Zheng Yutong has changed the traditional operation of the jewelry industry, so that the golden shop in Hong Kong is no longer monotonous gold and silver, setting off a strong wave of foreign tourists to buy diamonds in Hong Kong.
, although the "jewelry king" is crowned, Zhou Dafu is one of the three major gold banks in Hong Kong. However, just relying on the gold jewelry business, Zheng Yutong cannot be the super rich with Li Ka -shing and He Hongzheng.
This hearing HK $ 1370 million, bought the old site of the "Blue Chims" of Kowloon and Tsim Sha Tsui from the ancient Ocean Bank, and built a new World Hotel, Lijing Hotel and Shopping Center to enter the real estate industry. Zheng Yutong was called "shark bile forsy" by the outside world.
When Zheng Yutong retired in 2012, Zhou Dafu became a huge commercial empire covering jewelry, hotels, department store retail, energy transportation, infrastructure and other industries, with a market value of 267.9 billion.
Different from several other rich people, Zheng Yutong pushed his grandchildren to the stage before he retired.
Because of the two sons of Zheng Yutong, Zheng Jiachun and Zheng Jiacheng failed to meet Zheng Yutong's requirements in terms of inheritance ability.
The Zheng Jiachun was keen to acquire for radical acquisition while serving as the general managing director of the New World, and as a result, the debt was high. Zheng Yutong had to go out of the mountain again, and it took another 20 years.
. Zheng Jiacheng "does not love the beautiful people and loves the beauty", and is not interested in inheriting hundreds of millions of family business. Zheng Jiacheng and Kun Meiyun have been in love for 4 years. They both talked about marrying and marrying. They also cheated Lan Jieying. As a result, Lan Jieying failed to marry the Zheng family because of her girlfriend. Later, he became a madman, and he died of illness.
, the daughter -in -law of Zheng Meiyun's Zheng family did not do it, but became Zheng Yutong's daughter. Zheng Yutong taught Kun Meiyun's investment skills and used her connections to help her develop in the real estate and jewelry industry. When the Mei Meiyun Jewelry Store opened, he also arrived at the platform in person.
Since both sons can't afford it, Zheng Yutong has to successor in the third generation of Chinese.
The first favored by Zheng Yutong was Sun Zheng Zhiheng, the head of the second house. However, Zheng Zhiheng was also very confusing emotionally. The girlfriend committed suicide, her lover scrambled for support, and was tossed by Taohua debt.
and Zheng Zhigang's son Zheng Zhigang and daughter Zheng Zhiwen have truly inherited Grandpa's business business mind and courage.
Staches of Zheng Zhigang from Harvard University, and now they have fully accepted Zhou Dafu Group's industry. He not only helped the "New World Department Store" successfully listed, but also invested in the founding of the art shopping center K11. Aside from other assets, the total market value of New World Development Co., Ltd. has exceeded 100 billion Hong Kong dollars. Zheng Zhigang plans to build 29 K11 in nine cities across the country by 2024.
. Uncle who is dying from the lace gossip is that Zheng Zhigang's relationship is dedicated, and he married Yu Yaying, the daughter of Hong Kong's seafood king at the age of 30.
and Zheng Zhigang is happy to be charity. He cooperates with non -profit institutions to "have light" to donate 28,000 square feet of land for public housing with a symbolic 1 HK $ 1 rent to help low -income families with children.
Zheng Zhiwen is the only granddaughter of Zheng Yutong, now the head of the New World Hotel Group. After she was in charge of the New World Hotel, it increased from eight to 40 in just five years.
The Zhou Dafu Group, which gradually survives the cold winter of the epidemic, how the business empire will develop and grow, depending on Zheng Yutong's third generation of grandchildren.
It, Zheng Yutong had a thorough arrangement of the distribution of family property before his lifetime. Therefore, after Zheng Yutong's death, he did not stage a big drama of giant property competition.
. Different from Zhou Dafu's ups and downs, the story of the ups and downs of the TVB theater version, the Zhou Shengsheng family also staged a long -lasting battle because of the brand ownership dispute.
You must not have thought that Zhou Fangsheng's founder Zhou Fangpu was originally just a rural private teacher. Zhou Yongcheng, the third generation of Zhou Shengsheng, once only wanted to be a "programmer".
Zhou Fangpu is not only a teacher, but also a doctor. After abandoning the doctor, he opened a small golden shop in Shunde. The name "Zhou Shengsheng" is "Zhou Shengsheng" in order to "repeat itself and endlessly."
Zhou Fangpu has two ladies, and both have three sons. In order to compete fairly, Zhou Fangpu uses "Guangdong, Hong Kong, Macao Chow Shengsheng Jewelry Gold" and "Chow Shengsheng Jewelry Gold" to allow them to operate alone and make a will. Future generations can use the "Zhou Shengsheng" brand to operate, but they must not be sold or outsiders. join in.
, as the Jewelry business of Zhou Shengsheng's brand is getting bigger and bigger, the two rooms want to make the brand "Zhou Shengsheng" as their own. When they are fierce, they have teared their faces and faced the public hall.
In the court's final judgment, both house women could use the registered trademark of "Zhou Shengsheng". The brand ownership that lasted for a long time was "tug -of -war" to calm down.
It what really made the "Zhou Shengsheng" brand developed light, it was the three sons of Zhou Fangpu's partial house, Zhou Junling, Zhou Junlian and Zhou Junren.
Different from the fighting in the two bedrooms, these three brothers are very united. From Shunde to Macau, and from Macau to Hong Kong, they have opened many golden shops of Zhou Shengsheng.
The three brothers also successfully transformed the golden shop and expanded the products operated by the main operations, including diamonds, emeralds, pearls, and Rolex and Tudor.
In 1973, Zhou Sheng was born as the first gold jewelry company in Hong Kong, and 38 years later, Zhou Dafu had just been listed.
The third generation of the Zhou family has a total of 14 heirs. Among these 14 people, Zhou Junlian's son Zhou Yongcheng is the most prominent.
but at the beginning Zhou Yongcheng did not enter the family business directly. He went to study in the United States to start a business, hoping to break through his own sky through his own efforts.
Zhou Yongcheng did not choose business, but chose a computer that was still very unpopular at the time, and entered the IT, real estate and other industries. When his career entered a rising period, his father Zhou Junlian hoped that he could return to China to take over his father's family business.
Call Zhou Yongcheng took Zhou Shengsheng and became the earliest electronic jewelry shop in the industry. From product design to shop design, it itemed to be younger.
Zhou Yongcheng's management method is very pragmatic and gentle. The outside world commented on him: "If you are willing to trust others, and you are willing to give them a chance." When family members want to enter Zhou Shengsheng, Zhou Yongcheng first considers what talents are, whether Zhou Shengsheng needs this talent. It not only balances the relationship between family members, but also transitions to the conservative employment mechanism of the family business in the past.
last week, Zhou Shengsheng led Hong Kong retail stocks with more than 5%. According to the announcement data, the company's turnover in 2020 was HK $ 15.032 billion, a year -on -year decrease of 19%. The revenue of jewelry and clock retail in the Mainland was HK $ 8.686 billion, a year -on -year decrease of 10%. Among them, gold jewelry decreased by 23%year -on -year. However, with the gradual control of the epidemic, the decline was narrowed in the second quarter of last year, and sales increased by more than 1%in the second half of the year.
The two "cottage" Zhou Jewelry, Saturday, and Liufu, also "蹭", "蹭", "蹭" achieved good performance.
The official website of "Saturday Fu" explains its own brand origin:
The seems to be quite rich in connotation.
The on Saturday, creating itself "Hong Kong Centennial Brand", but in fact, the brand only opened the first store in Hong Kong in 2016.
In funny, Saturday Fu also brought another jewelry brand named "Zhou Baifu" to court. It was then pointed out by "Zhou Baifu" that Saturday itself was the cottage in the cottage of "Chow Tai Fook" and "Liufu".
, on the Saturday, Saturday is not surnamed Zhou, but surnames Li. The founders are Li Weipng and Li Weizhu from Chaoshan, Guangdong. The birthplace is not Hong Kong, but in Shuibei Village, the first village of China Jewelry.
Irds after graduating from Li Weizhu's university, work in Chaoshan, hometown. In a chance, he came into contact with the "mysterious" jewelry industry and saw the business opportunities.
So he resigned decisively from the bank and began to break into the jewelry rivers and lakes.
He found a jewelry inlaid processing plant in Shuibei, Shenzhen, from mining and processing to wholesale and retail to supply jewelry manufacturers.
shortly after, his brother Li Weipeng also entered. The Chaoshan Li family brothers made a lot of water.
Compared with Chow Tai Fook, which was founded in 1992 and Zhou Shengsheng in 1987, the cultural heritage of Saturday was far from enough, but it "" has "cricket" with good performance, with a year's revenue of 400 million.
Since 2019, Saturdays has been listed on Saturday.
The first -time trial -in audit agency was suspended from the IPO censorship, and the second time was questioned because of the legitimacy with the relationship with the franchisee.
It in terms of investment promotion, the first year of the blessing was charged only 20,000 franchise fees in the first year, and the renewal of the contract was no longer charged, and it also promised that the store losses and the expenses were borne by the head office. At present, there are more than 3,400 franchise stores on Saturday, while there are only 28 self -operated stores, accounting for less than 1%.
, in the production session, Saturday Blessing adopts the method of commissioning processing. There are only 12 company designers, accounting for 1.11%of the total number of employees.
It, on Saturday, the blessing also fell into too many disputes due to infringement trademarks. Well -known brands such as Chanel, Cartier, and Big Monkey, and well -known brands such as "Big Big Wolf" and "Xiyangyang" have all been in lawsuits.
Although many slots and criticisms themselves, Saturday Blessing insists not to give up the goal of impacting the IPO.
If the rise of blessings on Saturday depends on "touching porcelain", then Liufu depends on marketing.
The predecessor of Liufu is a small jade shop called "Gui Jixiang". Located in Huang Daxian, Hong Kong, in the slum. The eldest son of the owner of this jade shop is named Huang Weichang.
Pu Huang Weichang was responsible for fully managing the business of jade shop.
Under the tide of "blood fighting" in the Mainland tourists to Hong Kong, Huang Wei often seized the opportunity and opened the first Liufu jewelry shop. He also introduced investment and opened a number of branches.
It is said to be the hottest when purchasing in the 1990s. Sometimes the Liufu Jewelry Store sometimes uses light boxes, and can only be wrapped with gold jewelry to customers with newspapers.
Huang Weichang is very creative in marketing. As early as the time of the small workshop, he "spent" tens of thousands of Hong Kong dollars invited celebrities Wang Mingquan to advertise. In addition, he also studied his own computer and developed a digital sales management system. These two measures were very advanced in the jewelry industry at the time.
I Hong Kong sister Yang Baoling spoke to Liufu's advertisement, and simply set up Liufu. Moreover, she also pulled her girlfriend. "Miss Asia" Weng Hong publicized together and asked Liufu Jewelry to win the sponsors of Hong Kong sisters. Since 1997, the Hong Kong sister election for more than 20 consecutive years is the highlight of Liufu Jewelry.
In it is understood that the design of the crown of the crown is very gorgeous. It is made of 880 high -quality diamonds with more than 30 calories and is hand -made with a value of 4.28 million.
but last year, Liufu Jewelry suddenly announced that he would stop sponsoring the Hong Kong sister.
only in just 6 years, Liufu Jewelry was listed in Hong Kong. The operating category has also expanded from gold to platinum, jewelry, and so on.
If of today's Liufu Jewelry, it is no longer necessary to rely on the Hong Kong sister campaign under the river day to create a brand.
The Liufu Jewelry, which is positioned to customers, has more cost -effective "popular luxury goods" brand. It already has more than 1,600 branch of Liufu Jewelry. More than 10 e -commerce platforms such as JD.com and Tmall have also opened stores.
According to the data, in 2019, the scale of the gold jewelry industry reached 707.3 billion yuan. Because of the "Black Swan" incident in the 2020 epidemic, the industry scale decreased by 13%year -on -year.
With the recovery of the economy, starting from the Spring Festival Golden Week this year, gold jewelry consumption has gradually recovered. According to forecasts, it is expected that the total size of the jewelry market in our country may exceed trillion yuan in the next five years.
Whether it is the "Zhou" brand of Miao Honghong, or the "蹭" Zhou's brand, it will face the reshuffle of the industrial chain, product design, product channels, etc.
Her heroes do not ask the source, deeply cultivate the market, and harvest dividends is the king.
. End.
[Text | October Poshe chrysanthemum]
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