Advertising regulations

Measures for the "Advertising Law of the People's Republic of China" in Hubei Province

[Issuing unit] The Standing Committee of the Hubei Provincial People's Congress
[Promotion Date] 19971203
[Implementation Date] 19971203
The Measures for the Implementation of the "Advertising Law of the People's Republic of China" has been Hubei
The 31st meeting of the Standing Committee of the 8th Provincial People's Congress, December 3, 1997
Implement.
[Chapter Name] Full text
II: In order to standardize advertising activities, promote the healthy development of the advertising industry, play the positive role of advertising in society
Advertising operators, advertising issuance
's legitimate rights and interests, in accordance with the "Advertising Law of the People's Republic of China" and relevant laws and regulations, needle

It these Measures are applicable to units engaged in advertising management activities in the administrative area of ​​the province
and individuals.
The advertisement referred to in this method refers to the cost of commodity operators or service providers, and reports
publications, radio, television, movies, printing, neon lights and other media or forms direct and indirect introduction r r
, the goods they sell or the service provided by the services provided.
3 The industrial and commercial administrative department of the Provincial People's Government is an advertising supervision and management authority in the province. City
, state, county (district) people's government's industrial and commercial administrative department is responsible for the supervision and management of advertising activities in the administrative area
.
It 4 people's governments at or above the county level and its industrial and commercial administrative departments shall actively create conditions
, gradually implement the advertising agency system, and create a good external environment for the development of the advertising industry.
1 5 of the industrial and commercial administrative departments at or above the county level shall formulate public welfare advertising regulations with relevant departments
; advertising operators and advertising publishers should design, produce and release a certain number of public welfare Guangzhou each year N told.
The content of the advertisement should be true and legal, which meets the requirements of the construction of socialist spiritual civilization
, and shall not deceive and mislead consumers.
The image, language, Chinese pinyin, measurement unit, etc. used by advertising shall be charged
The relevant regulations of the country.
The advertisements shall not imitate the
advertisements of others in terms of overall design, text, slogans, explanations, music, etc., causing consumers to misunderstand.
It, in addition to complying with laws and regulations, the following advertisements shall also be clear, clear, finished
Advertising, the time limit, amplitude and amount of benefits, benefits, and benefits should be marked;
(2) Advertising with gifts with services with services with services is limited and time -limited. The total amount and period of gifts that should be indicated should be indicated;
(3) The promotion equipment has ads to the special attachment, and the attachment and price of the equipment must be purchased at the same time;
(4) sales sales Seeds and seedlings advertisement should indicate the regional scope of suitable planting and breeding
and conditions;
(5) Advertising for sales technology shall indicate the name and appraisal time of the technical appraisal department;
(6) Post -order product advertisements, information advertisements, and transfer technology advertisements shall be at a significant location label
The real name or name, detailed address, and contact time of Ming advertisers. The post -order product advertisement should also
The time limit for sending the mail order after receiving the remittance;
(7) scientific research results such as scientific inventions should be used, and it should be accurate and appropriate. Essence
The advertisements for promoting equipment, seeds, seedlings and technology shall not contain analysis, prediction
R n, and deceived bags to acquire production products.
The laws and services that are prohibited from the release of advertisements shall not be designed, produced and published
advertisements shall not be designed.
Them public communication media shall not publish advertisements in the form of news reports, investigation and interviews.
Id advertising published through the media of the mass communication should have advertising marks. Different from other non -advertising information
, consumers shall not cause misunderstandings.
1 11 of medical advertisements shall not contain the following content:
(1) An assertion or guarantee containing unscientific representation effects;
(2) Propaganda and cure rate, efficiency and other diagnosis and treatment effects
(3) Use medical research units, academic institutions, medical institutions or experts, doctors, patients, suffer from
Essence
In 1st unit and individual engaged in the following advertising activities must follow the relevant national regulations
, go to the industrial and commercial administrative department to apply for advertising operation registration:
(1) engaged in advertising business activities or holding an holding Literature and art, sports, exhibitions, selection and other activities
In temporary advertising operations;
(2) Settings, outdoor advertisements, or advertising display;
(3) engaged in printed materials Advertising activities;
(4) Laws, regulations, and regulations stipulate that other advertising registration procedures should be completed.
It advertising operators and advertising publishers shall, from January 1st to April 20th each year
The annual inspection of advertising business qualifications to the industrial and commercial administrative department. The industrial and commercial administrative department announced the annual
.
It section of advertisers, advertising operators, and advertising publishers in writing
. The contract must be used to use the advertising contract demonstration text uniformly produced by the industrial and commercial administrative department.
The (fifth of advertising operators and advertising publishers shall be equipped with advertising reviewers and are responsible for reviewing the content of Guang
.
The advertising reviewer shall hold the "Advertising Certificate Qualification Certificate
" issued by the provincial business administrative department to engage in advertising review. rn　　第十六条经批准发布的广告，除广播可以不播发广告批准文号外，rn　　其他应当同时发布广告批准文号；印刷品广告应在显著的位置印刷批准文r N, the name and address of the seal.
It advertising operators and advertising publishers shall establish an advertising file management system, single
to set up advertising accounting books alone, and use special invoices for the advertising industry.
The people's governments at all levels shall strengthen the organization and management of outdoor advertising, promote outdoor and wide
The healthy development of the industry and beautify the urban environment.
The people's governments at or above the county level shall organize industrial and commercial, urban construction, delivery
, public security, land and other departments to formulate specific plans for outdoor advertising. The specific plan is supervised and implemented by the administrative department of industry and commerce after the approval of the civil government.
The outdoor advertisement is set up, and the laws and regulations shall be solicited in advance for the opinions of the relevant departments
, the relevant departments shall give a reply within seven days from the date of receipt of the application; R n can be set up on the approval area or building after reviewing and registering.
Outdoor advertisements should be neat, safe and beautiful.
The outdoor advertisements set up by approval, during the validity period, no unit or individual may remove
, cover, damage. If it is necessary to demolish urban construction, the advertising operator must be informed in advance, and
is handled in accordance with relevant regulations.
It if the construction of outdoor advertising facilities must occupy the venue or building, the construction unit or
nThe material occupation fee. The charging standards for venue fees and building occupation fees shall be formulated by the provincial industrial and commercial administrative departments
The provincial prices, finance, and urban construction departments shall be formulated and formulated for approval by the provincial people's government.
Except for laws and regulations and the approval of the Provincial People's Government, no unit or individual shall collect fees from the operators and advertising publishers from the operator or advertising publisher.
The printed person in Article 21 of the printing advertisements shall check the relevant documents provided by the client provided by the State regulations, and printed according to the content and quantity approved by the industrial and commercial administrative department.
This printing advertisements should be carried out at the scope and place determined by the administrative department of industry and commerce, and shall not

The 22 drugs, medical devices, pesticides, and veterinary advertisements must be reviewed by the province with
for review; medical, cosmetics, farming (forest) crops, seedlings, health care Food
The advertisements should be reviewed by the relevant administrative department at or above the prefecture level before release. If you have not been reviewed
accurate, shall not be published.
The content of food and alcohol advertisements must meet the matters of hygiene permits.
It 23 The administrative department shall be reviewed before the advertising content is released in accordance with the law. If laws and regulations have other provisions, it is stipulated.
The advertising content approved by the administrative department, advertising publishers must not be modified; if there are errors
, the administrative department should be required to re -review.
Itte examination and approval of advertisements, advertisers or advertising operators, advertising releases
Me those who should send the advertising review decision and other documents and materials before the advertising release.
The industrial and commercial administrative department of the institution for the record. If the business administrative department finds the filing of the filing of the advertising violation
The anti -laws and regulations, the advertising review authority shall be notified to re -examine.
It when the industrial and commercial administration department is supervised and inspected the advertising activities, it can be performed
M:
(1) Inquiry in accordance with the prescribed procedures, the inspected advertisers and advertising operations of the inspection Publisher
and stakeholders, and requires providing proof materials or other materials related to advertising behavior;
(2) Query, copy, book, book, basis, basis, basis, basis, basis, basis, basis, basis, and based on advertising behaviors Files, records
and other information;
(3) Copy advertising works related to advertising behavior.
It 26 In violation of the provisions of these Measures, if one of the following acts, the industry and commerce at or above the county level. Side
.
(1) In violation of Article 7, paragraph 1, or order correction or stop release;
Article 12 stipulates, or order correction or
to stop advertising activities, confiscate illegal income, and impose fines of 10,000 yuan to 10,000 yuan;
(3) violations of Article 8, 11, and No. 1 Article 22 stipulates that those who are ordered to stop or
The public correction, confiscate the advertising fee, may be punished with a fine of more than five times the advertising costs
, which violates Article 11 In severe cases, the advertising business is stopped according to law;
(4) If it violates Article 13 and 16, it shall be ordered to declare or correct it within a time limit; Its advertising business.
Ilier Article 27 If the provisions of Article 21, the industrial and commercial administrative department at or above the county level
The following penalties
.
It 28 parties to the illegal act of advertising hinders law enforcement inspections, refuse and delay the provision of
related materials, situations, or deliberately provide false information or situation, and Correction within a time limit, if the overdue does not change, it can stop its advertising business according to law.
It 19 violations of the provisions of these Measures, release false advertisements, deceive and mislead consumers,
If the legal rights and interests of consumers are damaged, the advertisers shall bear civil liability according to law; advertising operators r r
, if the advertising publisher knows that or if it should be designed, produced and published in the false advertisement, shall bear
connection responsibilities in accordance with the law; social groups or other organizations, recommend products or services to consumers in advertisements
If the legitimate rights and interests of consumers are damaged, they shall bear joint responsibility in accordance with the law; it constitutes the
of the crime, and is investigated for criminal responsibility in accordance with the law.
. If the advertising review authority shall make a review and approval decision on the content of illegal advertising, it shall be directly responsible for
The competent personnel and other direct responsible personnel shall shall be the unit or higher authority of the supervisory department. Give administrative sanctions.
The staff of the industrial and commercial administrative department and the advertising review authority are negligent in duties,
The abuse of power and private fraud shall be given administrative sanctions; those who constitute crimes shall be investigated for criminal liability in accordance with the law
.
31 If the parties do not accept the administrative penalty decision, they may apply for reconsideration or sue to the
of the people's court in accordance with the law. If you do not apply for reconsideration, do not prosecute or perform the penalty decision, the organs who make a decision on the decision to apply for the people's court shall apply for the enforcement of the people's court.
The issues in Article 32 The application of these Measures shall be explained by the provincial industrial and commercial administrative department.
33: These Measures are implemented from the date of announcement