1 thought on “A few days ago, my classmate opened a jewelry shop.”
Lola
How to display the display method of jewelery showcases, there are two properties: first, for people to watch and browse; second, the way to make people have the desire to buy is set according to the customer's psychological process. Feel interest -Lenovo -Desire -Comparative Heides -Trust -Decisive Action -Meeting Eight Phase is currently mainly adopted with symmetry, comparison method, rhythm method 1, symmetry It can be divided into axis symmetry and central symmetry. Axial symmetry The on the central line of the showcase as the symmetrical axis, and one -one symmetry on both sides of jewelry. The common patterns are rectangular, trapezoidal and various combinations. The central symmetrical method, that is, the jewelry is arranged symmetrically around a center, and the common graphics are round and radial. 2. Comparison method The jewelry jewelry of different colors and shapes that are about to be cleverly combined, causing people's visual distinct differences, which highlights and render the theme jewelry effect. The comparison display is mainly manifested in several aspects of color contrast, texture contrast, and style comparison. 3, rhythm and rhythm "is originally the rhythm of music theory. It is extended into the concept of space -time in jewelry display. To fulfill the principle of full use of vocal music, raising, pause, and frustration, the display cabinet display can be displayed as brightly contrast, the arrangement is dense, and the three -dimensional effect is significant. Pay attention to the color matching of jewelry, props, and showcases. The color of the item and the color of the showcase should be coordinated with the overall color of the showcase. White lining, pink frame, which is consistent with the overall color of the showcase and does not hinder the placing props of jewelry and jewelry colors The props to set off the color of the jewelry. Several common matching methods of the market. The black velvet tray is placed with platinum inlaid diamond jewelry, black and white contrast set off the bright light of diamonds. Compare the emerald green of emerald; put various pearls with a white silk tray to set off the softness of the pearl; This placing platinum jewelry with a light blue silk tray, set off the platinum silver -white light. The renovation showcase is more vivid and active. You can place flowers, leaves and other plants in the tray space, vases, stone, etc. The walls of the wall decorative jewelry sales venues are a very good propaganda land. Wall decoration should pay attention to corporate image and product. The shaping of image, brand image and service image. On the wall, you can post propaganda paintings, corporate logo, corporate service project announcements, etc. to increase customers' awareness and impression of enterprises and products. The shape, color, and texture displayed by the display, attracting the attention of customers' products. The lighting configuration of jewelry showcases requires science and reasonable. Generally, warm gems such as emerald and rubies require a cold -lit diamonds, light blue and other cold tones with cold tones such as cold tones. The gemstone requires a white light Opal, pearl, emerald and other easy water loss gems to require the showcase to configure small water cups to maintain a certain humidity. The basic requirements of the lighting temperature should not be too high. , Clean and beautiful 1, reasonable positioning Positioning is to determine the layout, display style and grade of jewelery product showcases. Jewelry jewelry product showcase layers, display style and grade should be consistent with the entire store style and grade. As high -end jewelry Stores should highlight luxury and exquisiteness when displaying, and emphasize the artistic atmosphere. As a general -oriented jewelry shop, the placement of their products should be highly rich and detailed, so that consumers can feel that they can afford and buy it. Highlighting the theme, that is, the main body of the jewelry showcase laying and display is clear, so that customers can understand at first sight that this is the showcase of what is sold. The classification of products is placed in an orderly manner, and the counters and areas are often arranged to make the sales entities clear at a glance. The common classification methods are as follows: A. Counter and area are divided into counters and zones with large categories and jewelry varieties. Such as gold jewelry counters, diamond counter, jadeite counter. B. There are counters in the characteristics of jewelry style or popular trend. Including popular jewelry series counters and traditional jewelry series counters. 3. The rich goods are rich and rich in display cabinets. The varieties, specifications, styles are complete, and the quantity is sufficient. To enrich the display of the showcase products, it should be according to the density of the product and the proportion of main and supplementary products. A. Type density density = number of commodities types/total number of products × 100%, the higher the type of density, which means that the lower the repetition rate of display products, the more colorful varieties of display, and the good product combination performance. In the specific sales environment, the jewelry displayed in the display cabinet is placed at most 1 ~ 3 pieces of the same variety and the same style. Too many repetitions will make people feel that the products of the showcase are similar, monotonous, and dull, which will affect the sales effect. B. The proportion of controlling the main products to the auxiliary commodities makes the company profitable products that are unique or competitive with other companies. When displaying, it cannot be placed over the sky because the main products can be profitable, which will also feel monotonous. When displaying, the proportion of the main and auxiliary commodities should be controlled. Generally speaking, the proportion of main products display is small, about 20%, no more than 50%, and the rest are paved products. Playing products can increase the variety of colorful varieties and attract customers. 4, neat, beautiful, neat, neat, clean, and cleaning. The props and jewelry placed in the showcase are clean, neat and beautiful. It is required to match the colors such as harmonious and exquisite composition of product props and other colors.
How to display the display method of jewelery showcases, there are two properties: first, for people to watch and browse; second, the way to make people have the desire to buy is set according to the customer's psychological process. Feel interest -Lenovo -Desire -Comparative Heides -Trust -Decisive Action -Meeting Eight Phase is currently mainly adopted with symmetry, comparison method, rhythm method 1, symmetry
It can be divided into axis symmetry and central symmetry. Axial symmetry
The on the central line of the showcase as the symmetrical axis, and one -one symmetry on both sides of jewelry. The common patterns are rectangular, trapezoidal and various combinations.
The central symmetrical method, that is, the jewelry is arranged symmetrically around a center, and the common graphics are round and radial. 2. Comparison method
The jewelry jewelry of different colors and shapes that are about to be cleverly combined, causing people's visual distinct differences, which highlights and render the theme jewelry effect. The comparison display is mainly manifested in several aspects of color contrast, texture contrast, and style comparison. 3, rhythm and rhythm "is originally the rhythm of music theory. It is extended into the concept of space -time in jewelry display. To fulfill the principle of full use of vocal music, raising, pause, and frustration, the display cabinet display can be displayed as brightly contrast, the arrangement is dense, and the three -dimensional effect is significant. Pay attention to the color matching of jewelry, props, and showcases. The color of the item and the color of the showcase should be coordinated with the overall color of the showcase. White lining, pink frame, which is consistent with the overall color of the showcase and does not hinder the placing props of jewelry and jewelry colors
The props to set off the color of the jewelry. Several common matching methods of the market.
The black velvet tray is placed with platinum inlaid diamond jewelry, black and white contrast set off the bright light of diamonds.
Compare the emerald green of emerald; put various pearls with a white silk tray to set off the softness of the pearl;
This placing platinum jewelry with a light blue silk tray, set off the platinum silver -white light. The renovation showcase is more vivid and active. You can place flowers, leaves and other plants in the tray space, vases, stone, etc. The walls of the wall decorative jewelry sales venues are a very good propaganda land. Wall decoration should pay attention to corporate image and product. The shaping of image, brand image and service image. On the wall, you can post propaganda paintings, corporate logo, corporate service project announcements, etc. to increase customers' awareness and impression of enterprises and products. The shape, color, and texture displayed by the display, attracting the attention of customers' products. The lighting configuration of jewelry showcases requires science and reasonable. Generally, warm gems such as emerald and rubies require a cold -lit diamonds, light blue and other cold tones with cold tones such as cold tones. The gemstone requires a white light Opal, pearl, emerald and other easy water loss gems to require the showcase to configure small water cups to maintain a certain humidity. The basic requirements of the lighting temperature should not be too high. , Clean and beautiful 1, reasonable positioning
Positioning is to determine the layout, display style and grade of jewelery product showcases. Jewelry jewelry product showcase layers, display style and grade should be consistent with the entire store style and grade. As high -end jewelry Stores should highlight luxury and exquisiteness when displaying, and emphasize the artistic atmosphere. As a general -oriented jewelry shop, the placement of their products should be highly rich and detailed, so that consumers can feel that they can afford and buy it. Highlighting the theme, that is, the main body of the jewelry showcase laying and display is clear, so that customers can understand at first sight that this is the showcase of what is sold. The classification of products is placed in an orderly manner, and the counters and areas are often arranged to make the sales entities clear at a glance. The common classification methods are as follows: A. Counter and area are divided into counters and zones with large categories and jewelry varieties. Such as gold jewelry counters, diamond counter, jadeite counter. B. There are counters in the characteristics of jewelry style or popular trend. Including popular jewelry series counters and traditional jewelry series counters. 3. The rich goods are rich and rich in display cabinets. The varieties, specifications, styles are complete, and the quantity is sufficient. To enrich the display of the showcase products, it should be according to the density of the product and the proportion of main and supplementary products. A. Type density density = number of commodities types/total number of products × 100%, the higher the type of density, which means that the lower the repetition rate of display products, the more colorful varieties of display, and the good product combination performance. In the specific sales environment, the jewelry displayed in the display cabinet is placed at most 1 ~ 3 pieces of the same variety and the same style. Too many repetitions will make people feel that the products of the showcase are similar, monotonous, and dull, which will affect the sales effect. B. The proportion of controlling the main products to the auxiliary commodities makes the company profitable products that are unique or competitive with other companies. When displaying, it cannot be placed over the sky because the main products can be profitable, which will also feel monotonous. When displaying, the proportion of the main and auxiliary commodities should be controlled. Generally speaking, the proportion of main products display is small, about 20%, no more than 50%, and the rest are paved products. Playing products can increase the variety of colorful varieties and attract customers. 4, neat, beautiful, neat, neat, clean, and cleaning. The props and jewelry placed in the showcase are clean, neat and beautiful. It is required to match the colors such as harmonious and exquisite composition of product props and other colors.