Can you analyze the consumer groups who buy doors and windows?

1. Products that are pursuing personality, novel and fashionable
In special indications is that in the current market environment, post -80s and 90s have become the most mainstream consumer groups in the door and window market. In market research, the focus of many young people paying attention to doors and windows is often the style of doors and windows. Therefore, it is very important to have fashion elements or whether it has fashion elements or in line with the aesthetics of young people. In this era of publicity, while the main force of doors and windows consumption, while pursuing comfort and practicality, did not give up the pursuit of fashion door and window products.
2. The requirements for practical home products are higher
The domestic housing prices are high. Young people generally choose small apartment houses, so the choice of home products such as doors and windows is also relatively high. Personalized home products not only meet the psychological desires of the post -80s and post -90s pursuit of fresh life, but also the characteristics of practicality are also in line with most of the young people's home home environment. have to.
3. High requirements for home environmental protection
80 and post -90s when choosing home building materials products, the requirements for environmental protection are also very high. Whether it is a latex paint, wooden board, doors and windows, ground tiles, wallpaper, or modern board furniture, young people value its formaldehyde content very much. More importantly, people of the post -80s and post -90s are almost the age of having children. During the decoration, I was worried that the decoration pollution would cause physical damage to the next generation. Maybe the older generation has not paid much attention to formaldehyde, but young people really attach great importance to this. In fact, there are too many domestic problems in environmental protection issues. Living here, many doors and windows companies continue to force low -carbon, energy saving, environmental protection, no odor, zero formaldehyde ... A variety of energy -saving and environmentally friendly doors and windows have entered the sight of consumers, and entered the new home of consumers with a healthy life concept. Bring a green and environmentally friendly life to consumers.
4. Pursuing the overall coordination of indoor decoration
Millennium has been formed since the millennium, and there are data statistics. As of the end of 15 years, there have been more than 109 million people reaching the middle class level in China. Most of these people are the post -80s groups who have graduated for many years. In the choice of home and furniture, these groups also have their own choices. Under the current pressure of work and life, many young people want indoor decoration to create a warm feeling, making people more comfortable and relaxed. In the choice of households such as doors and windows, it will consider more matching and coordination with the appearance, shape and color.
In in the next 5-10 years, the arrival of the third wave of population will drive further development of the home industry and other home furnishing industries. Whether it can catch these years is something that everyone needs to consider, but must be considered. To grasp the target customer group, the first thing to consider is what their real needs are.